SEO is the key to growing your audience if you want to get more organic traffic to your webpage, especially for e-commerce sites.
Today, having a highly optimized e-commerce site is becoming an absolute necessity for any SME. If you don’t, then you’re in trouble.
Attracting the attention of your audience is one of the fundamental elements of improving your sales. And this is only possible if you are able to inform your viewers about the services you offer. For that, you need to learn what your target audience is looking for. But search intent is the key to your long-term success in the online world.
However, SEO is the most effective technique that helps businesses determine what their prospects are looking for. If you don’t understand search intent, you won’t be able to create impactful content that matches their needs. If it doesn’t match their needs, they will surely leave your website and never come back.
That’s why we’ve created this comprehensive guide to tell you why eCommerce SEO is essential for your online B2B marketplace website and how you can create an effective eCommerce SEO strategy. Yet, it is not wrong to say that all e-commerce business owners are out to get higher and bigger visibility on various search engine results to skyrocket their sales.
If you’re doing business online, that’s great. But if you are still invisible to your new prospects or new customers, then you have to think about it. So keep reading this blog!
What is eCommerce SEO?
SEO is simply the search engine optimization that gets top rankings in the SERPs. SEO for e-commerce improves the scale of online stores. This is a technique that helps retailers rank better on Google, increase their store visibility, and get more organic traffic.
For this, you need to write long decryptions using relevant keywords on each product page. This not only optimizes your website but also gets potential leads.
Why are SERPs important for e-commerce?
Ranking in Google’s SERPs is important for e-commerce businesses because it helps drive more organic traffic to businesses. Once they have ensured that the site is reputable and worthy of interest, these visitors will convert into potential customers or prospects.
However, SEO allows you to spend little on different advertising methods and incentivizes you to get more inbound organic leads. When your website shows up in the top search results, it means you have a rock-solid map to showcase your heritage and legitimacy in your niche.
When it comes to SEO, adding backlinks is also a great way to increase your credibility in the eyes of Google bots. Over a billion people use Google to search, and nearly 23.6% of e-commerce orders come from organic traffic.
Suppose you are looking for the best women’s perfume to buy in 2023, a huge list of products will open on the Google search engine result pages. And, you will find 100 product pages.
But people still prefer first-page ranking. According to a recent study, 25% of people click on the first Google search result. If you want your e-commerce business to appear on the top list of SERPs, you need to improve your SEO to drive more traffic.
Best Practices to Consider for E-commerce SEO
SEO for an e-commerce site seems like a difficult task and it is unless you don’t understand the do’s and don’ts. Remember that it is not easy to stand out among the millions of online shopping sites. You need to start by adopting some fundamental practices to gain visibility and increase traffic to your site.
Here you will see what are eCommerce SEO best practices you should consider;
|Dos for E-commerce SEO||E-commerce SEO Don’ts|
|Must implement a keyword strategy||Never use product descriptions from other websites|
|Optimize your title tags and meta descriptions||Never delete seasonal pages|
|Create product pages with structured data||Avoid using automatic optimization|
|Never forget to add FAQ content||Avoid deleting out-of-stock pages|
|Product descriptions always contain keywords||Do not use the wrong type of structured data|
|Share real customer reviews and testimonials||Don’t use weak CTAs|
|Test your layout||Don’t optimize for low-volume keywords|
|Use high-quality images and videos||Never miss opportunities to build backlinks and internal links.|
|Reduce page load times||Don’t set the wrong price|
|Check web pages for technical issues||Don’t forget the mobile optimization technique|
According to the 2023 survey, content accuracy and meta title or description were said to be the most important factors that influence search rankings.
How to develop an effective e-commerce strategy?
If you want to learn search engine optimization techniques to get the top spot in Google’s SERPs, this guide to the best SEO for eCommerce makes it simple, easy, and actionable for you.
Step 1 – Keyword Research
The very first step is keyword research. It is essential to identify the most searched and high-value terms used by your target customers. You should use the most reputable keyword research site that helps you find the perfect terms that suit your business.
When researching keywords for e-commerce sites, make sure they are business keywords that show purchase intent.
You’ve even noticed that Google search suggests some of the most asked questions, this autocomplete feature helps find keywords in your industry. However, at the bottom of the page, you find related searches which are considered a gold mine for keyword research. Keep in mind that long-tail keywords are great for gaining a competitive edge, higher conversion rate, and instant optimization.
higher conversion rate, and instant optimization.
Always focus on the keywords that matter the most. Check its competition volume, relevance, and intent to increase search visibility.
- Volume – The higher the search volume, the more traffic to your website.
- Competition – The less competition, the more likely you are to rank for your keyword.
- Relevance – Choose keywords that are relevant to your product, that truly match its category.
- Intent – Please ensure that the keyword you choose for eCommerce SEO must be commercial.
Step #2 – Your website needs to be user-friendly
The way web pages are organized or structured is one of the most important factors for search engine ranking. For e-commerce SEO, make sure your website is user-friendly, which means your users will love using it.
You need to improve the UX of your site by adding aesthetic visuals or a good site layout to increase its viewing. However, this does not mean that you only focus on its design, it is also about its operating criteria. Make sure you line up each product perfectly, so current visitors can easily find the items in the store.
The three main ingredients of a user-friendly website;
- Your website structure should be simple and easy to use for your store to grow.
- Each page of your website should be accessible in fewer clicks than the home page.
- Add breadcrumbs to the product page to improve your website navigation for both people and Google.
Step 3 – On-page SEO for your e-commerce site
Once you’ve done the keyword research or UX design, it’s time to talk about the main part of eCommerce SEO mentioned below;
- Choose the best URLs
- Collapse content page with a single long product description
- Use Latent Semantic Indexing LSI Keywords
- Create internal links
Step 4 – Technical SEO
Technical SEO is also an important step to improving your website ranking. This may go unnoticed by buyers, but the site is optimized for crawlers. It must have optimal site speed and be perfect for mobile optimization.
If you look carefully at technical SEO, it can lead you to extreme success;
- When your site is easy to access and fast, it definitely provides better engagement.
- Get more organic traffic and increase in the niche due to easy to crawl.
Here are the pro tips that help improve technical SEO for e-commerce.
- To fix errors on your site, submit the sitemap to Google Search Console.
- You have to optimize each image so that it loads quickly
- Try to create logical internal links with the main page.
Step 5 – Quality content is always important for eCommerce SEO.
Guest blogging is considered an asset to increase your website’s visibility or ranking. However, it is a type of content marketing that uses technical SEO techniques and on-page techniques to show credibility for your website. It even helps brands find their competitors’ pain points, so you can create better content for them.
Make sure your content matches the needs and interests of your audience. Try to create long-form content to showcase the authenticity and credibility of the content. Make sure that the blog post you published has a high readability rate which not only improves the authority of the site but increases its visibility in organic searches.
A final verdict
It is not wrong to say that E-commerce SEO has many aspects to consider. But once you understand the basics, it’s quite easy for you to boost your website’s visibility and authority. There’s one thing you need to remember: it doesn’t happen overnight. It takes time and consistent effort to achieve optimal results. If you too want to take advantage of these tactics to attract more and more users and increase your profits, contact us anytime and we’ll get to you. Our team is competent and updated using all the social media and has a big experience that allows them to identify the most suitable choice for your business.